The rise of livestream shopping

The use of videos as part of a retail marketing strategy is a tried and tested method to catch consumers’ attention and drive sales. From TV shopping channels to online shopping, videos have demonstrated that they are the best method to connect with customers at the convenience of their own home. Some countries have been slow to catch up with livestream shopping but the coronavirus outbreak has sparked the interest of many and the use of livestreaming platforms has skyrocketed. The Chinese ret

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$5 +GST for the first 30 days. (Auto renews at $28+GST per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
EOFY Offer

IR Pro - annual

$199 +GST per year. (Auto renews at $312+GST (full rate) annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now