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The rise of livestream shopping

The use of videos as part of a retail marketing strategy is a tried and tested method to catch consumers’ attention and drive sales. From TV shopping channels to online shopping, videos have demonstrated that they are the best method to connect with customers at the convenience of their own home. Some countries have been slow to catch up with livestream shopping but the coronavirus outbreak has sparked the interest of many and the use of livestreaming platforms has skyrocketed. The Chinese ret