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The need for speed: Inside Coles’ online strategy

Coles is investing heavily in improving its online experience. Image: Bigstock.
While online grocery shopping might still feel like a relatively recent concept to most people, supermarket giant Coles is entering its already into its third decade in the space, having first launched home delivery in 1999. And with former Walmart SVP Ben Hassing leading the charge as Coles chief executive ecommerce, Coles Online is undergoing a major transformation.   Hassing joined Coles eight months ago after overseeing Walmart’s e-commerce and technology divisions in China. 

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