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The Iconic pledges to help clothe flood-impacted Australians

Online marketplace The Iconic has detailed ways it is hoping to support Australians impacted by the recent flooding that hit parts of eastern Australia.

As part of its ongoing partnership with charity partner Thread Together, The Iconic will donate an extra $25,000 on top of its normal fundraising initiatives, and will perform a comprehensive review of its current available stock in order to ensure it can donate enough clothing to help Thread Together clothe Aussies impacted by the floods.

And, the business is now calling on brands in its greater network to encourage further donations.

“As we know from previous disaster relief initiatives, the recovery road for those affected is long and complex with support needed at all stages,” The Iconic chief executive officer Erica Berchtold said.

“It goes without saying that we at The Iconic wanted to again step up and provide as much help as we can, in all ways we are able, with Thread Together being our natural partner for us to bring this into action.”

The Iconic are not the only retailer seeking to help Australians that have suffered at the hands of the recent flooding, with both Coles and Woolworths committing support through their own channels.

Coles donated $100,000 to GIVIT, and said it would match customer donations up to a further $900,000, while Woolworths donated $100,000 to The Salvation Army and allowed customers to round up purchases to fund further donations.

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