Bunnings secures its place as a multi-generational retailer with Bluey collab

Bunnings is solidifying itself as a trusted retailer for future generations. Supplied: Bunnings.
Bunnings has transformed seven stores across Australia and New Zealand into Bluey’s ‘Hammerbarn’ in a play to attract a new consumer demographic. ‘Hammerbarn’ is the fictitious hardware store that features in the hit kids show Bluey, which is being regarded as one of the most popular animated television shows of the decade. Bunnings’ rebrand to ‘Hammerbarn’ is a case study of how retailers can activate their bricks-and-mortar stores to better engage consumers by offering uniq

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