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Startup roundup: Sustainability in 2020

How are brands responding to consumers’ need for sustainable products? Three startups responded with a search engine that points shoppers to sustainable fashion alternatives, a no-sweat men’s label that uses sustainable materials, and a rental subscription service for women’s clothing that encourages consumers to utilise pre-loved clothing to ensure each garment has had a complete lifespan from cradle to grave. Shop Bettr Name: Shop Bettr Founder: Chu Wong Location: Singapore Launch date: