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“Impossible to ignore”: Witchery MD’s plans to capitalise on digital growth

Witchery revs up bricks and mortar experience. Image: Supplied.
During the pandemic, the Australian womenswear brand Witchery turned 50, but rather than kicking back to party, the retailer revved its omnichannel strategy and worked on a new physical store concept. Managing director Simon Schofield discusses the new bricks-and-mortar experience and the brand’s revitalised product range. Inside Retail: Last year, Witchery celebrated half a century since it launched. What is it like running a brand with such great heritage while keeping it relevant and fresh