Pitney Bowes has today launched its online parcel delivery platform, SendPro Online, in Australia.

The platform allows small businesses and online retailers to choose a preferred carrier, print shipping labels and track packages from a centralised service, and enables easy integration of a businesses online operations.

The service’s launch in Australia is the first time SendPro has been available outside of the United States.

“Businesses continued to experience a rush of online orders during 2020 as employees worked from home [and] as this trend continues into 2021 it’s important to have a solution,” said Pitney Bowes Japan, Australia and New Zealand country manager and vice president Stephen Darracott.

“With SendPro Online, businesses can choose from multiple carriers, factoring in cost, speed, and other factors, so they can make sure their parcels are sent with the carrier that best meets their desired outcome.”

The platform is compatible with CouriersPlease and Aramex couriers under a pay-as-you-go plan, but also offers a premium plan that allows the use of previously negotiated rates and accounts with CP, Aramex, Sendle, Australia Post and StarTrack.

The solution will allow retailers to effectively choose which parcel operator will be best for each individual shipment, and should help to cut down on unnecessary shipping costs and help them to meet their customers’ expectations, according to Darracott.

“[We’re] excited to bring SendPro Online to the Australian market so that businesses can benefit from simplified parcel sending that will make a real difference to their bottom line,” he said.