nbsp; Intended to facilitate interesting, thought-provoking and sometimes even controversial conversations, Clubhouse functions almost as a Covid-safe replacement for a side conversation at a conference — or even the conference itself.  Its biggest point of difference is that it facilitates the chance to hear from highly successful business owners, investors, entrepreneurs and executives totally free. Huge resources of expertise and knowledge can be tapped into and accessed from anywhere in the world, simply by tuning in to the right room. The only catch? It’s invite-only.  While the creators do have plans to open up to the general public eventually, for now you need to be invited by an existing user to gain access to the “rooms” or begin growing a following of your own. So far, this has had a positive impact on the platform, as the FOMO generated from its exclusivity and the fact that sessions are not recorded (so if you miss it, it’s gone) mean people are clamouring for access to hear the people they admire hold one-off talks they won’t hear again.  So, how do you navigate this rapidly growing platform and harness its power for your brand? The trick is to simply start! By speaking and being regularly active on the app, you will naturally begin to attract an audience that resonates with your brand and messaging. The same rules apply as with most other social media platforms: to grow an audience, provide value.  At any given time, there are a few thousand rooms where people from across the globe are having conversations about different industries, interests and issues. What Clubhouse can offer is an opportunity to establish your brand as a go-to resource at a whole new level. It’s a great platform to raise awareness of your product or service by hosting or contributing to a conversation relevant to your brand, or you could even sponsor a room to get your name out there even more.  Showcasing your brand personality and connecting with both existing and potential customers is another drawcard of the app, as it facilitates subtle and organic product placement well and can facilitate the gathering of feedback.  Our Clubhouse must-dos include:  1. Be consistent with your room themes.  2. Create a club where people can see your upcoming events.  3. Host rooms with titles similar to your club name.  4. Title your rooms –always! 5. Try your hand at sponsoring rooms.  6. Use the first three sentences in your Clubhouse bio to explain who you are, what your brand offers, and why people should follow you. State who your target audience is and remember SEO; Clubhouse is just like any other platform in this sense.  7. Create strategic and logical room collaborations.  8. Be consistent and regularly active on the app  Another handy tip? Link to your other social handles at the bottom of your Clubhouse profile. This can help with organic growth by driving interested Clubhouse listeners to your other accounts and raise brand awareness.  PSA: It’s worth noting that even though Clubhouse is designed to host cerebral, engaging conversations that appeal to a range of different demographics, the app is still in it’s Beta phase, meaning moderation and reporting of harassment or other issues is not as robust as some of the other platforms, especially as nothing is recorded and there are not direct messaging or comment functions. Approach Clubhouse with a degree of caution and ensure your rooms are monitored by an employee or social media/PR expert to avoid any devolutions into harassment or hate speech.