Free Subscription

  • Access 15 free news articles each month


Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • Exclusive Masterclass access. Part of Retail Week 2021

Localisation, livestreaming and logistics: How to tap into the Chinese market

Before 2020, when travel was easy and diplomatic relations were cordial, I placed great emphasis on the need to build trusted relationships on the ground in China as the foundation of a successful market entry strategy. While relationship-building is still important, and nothing much has changed in that respect, it will be some time before we can travel again to the region. So, in the meantime, leading brand and product owners should be looking to tap into the significant advances in China’s w