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Little Birdie makes key leadership hires

Online shopping startup Little Birdie has made a number of key hires, with ex-Uber product marketer David Jennings joining as chief marketing officer and ex-Kogan deputy CFO Joanne Smith appointed chief financial officer.

The business recently secured $30 million in funding from Commonwealth Bank to integrate its offer into the bank’s app, allowing it to dip its toe into the e-commerce landscape.

“I am thrilled to be part of the team that will help take Little Birdie to new heights, and I am looking forward to the challenge of guiding the business through rapid growth,” said Smith, who brings experience across e-commerce and technology businesses in Australia.

Smith was integral to Kogan’s IPO in 2016, and worked with KMPG’s advisory team to work on mergers, acquisitions and corporate transformations.

Jennings previously worked at Uber as head of global rider product marketing, where he oversaw the the UberX, Uber Pool, Uber Vaccine and Uber Rent brands.

“With online shopping becoming the norm, I’m incredibly excited to play a role in building a discovery platform that provides a birds-eye view of everything happening in shopping,” said Jennings.

Little Birdie was launched in August 2021, and aims to help consumers discover trending products, easily compare similar products from different brands and track prices to find the offer that best meets their needs before redirecting them to the retailer’s website to complete the transaction.

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