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Levi’s CMO: “I don’t think skinny jeans are truly dying”

Karen Riley-Grant, Levi’s CMO. Image: Supplied
The so-called death of the skinny jean — a style that has reigned supreme for the better part of the past two decades — has been making headlines in recent months, and Levi’s Spring/Summer 2021 collection all but confirms it, with its ‘70s-inspired high-waisted flare cuts for women and relaxed fits for men. But according to Levi’s chief marketing officer Karen Riley-Grant, it may be too soon to say goodbye to the skinny jean just yet. We spoke with Riley-Grant about the latest