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Is green the new black? Why Frank Green is looking to fashion to grow

Australian lifestyle brand Frank Green has just launched a shiny new range of reusable cups and bottles in rainbow, gold, silver and blue chrome in an effort to attract a different type of customer: style-conscious shoppers who care more about what a product looks like than its carbon footprint. “The conscious consumer has played a huge role in our growth as a brand to date and comprises the majority of our existing customer base, however, we’re now increasing our relevance to customers who