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Inside Scotch & Soda’s plans for world domination

Dutch fashion retailer Scotch & Soda is accelerating its global expansion plans with a total of 15 new brick-and-mortar stores and 12 shop-in-shops opening worldwide over the next six months. Cities across key markets in Europe, North America, the Middle East and Asia-Pacific will welcome the retailer, which has just unveiled its new brand identity embodying “the free spirit of Amsterdam”. Scotch & Soda’s chief marketing officer Stéphane Jaspar shares the thinking behind the retai