Free Subscription

  • Access 15 free news articles each month


Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • Exclusive Masterclass access. Part of Retail Week 2021

Inside Scotch & Soda’s plans for world domination

A new look for Dutch fashion brand Scotch & Soda. Image: Supplied.
Dutch fashion retailer Scotch & Soda is accelerating its global expansion plans with a total of 15 new brick-and-mortar stores and 12 shop-in-shops opening worldwide over the next six months. Cities across key markets in Europe, North America, the Middle East and Asia-Pacific will welcome the retailer, which has just unveiled its new brand identity embodying “the free spirit of Amsterdam”. Scotch & Soda’s chief marketing officer Stéphane Jaspar shares the thinking behind the retai