How viral TikTok posts led to Lydy’s international expansion

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In recent years, reusable cup and bottle brands such as Frank Green and KeepCup have competed to attract the attention of an increasingly eco-conscious, Australian customer base. After owning a café for nearly a decade, Lauren Yehezkel observed that customers would feel guilty when they didn’t bring in their reusable coffee cup, and would have to resort to takeaway cups. When she accidentally dropped two glass reusable cups in a week – and didn’t have a lid that could be used for the cups

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