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How Barcelona Bridal Week is going digital

For the first time in 30 years, the Valmont Barcelona Bridal Fashion Week (VBBFW) is being transformed into a digital event this week, featuring pre-recorded livestreamed shows and online showrooms through an app, which can be accessed by global audiences. “We had to revolutionise the concept of the event and turn it into a digital platform capable of permitting not only commercial exchanges, but also the transmission of the new culture of the post-Covid environment,” event director Ester Ma