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How The Outnet is tapping into the booming menswear market

Rising demand for menswear has prompted designer fashion site The Outnet to start targeting male shoppers for the first time in 13 years.  The platform, which is part of the Yoox Net-A-Porter Group, soft-launched a menswear offer at the end of last year, and has since grown the category to more than 100 luxury brands.  We spoke with managing director of The Outnet Emma Mortimer about the offer and the major menswear trends she’s seeing at the moment.  Inside Retail: When did The