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How route optimisation, GPS tracking can super-charge your performance

The global pandemic has changed consumer behaviour. With those changes here to stay, Australian businesses of all sizes are scrambling to transform the way they operate in order to meet new expectations in an ever changing world.

Companies need to have all their members in-sync and up-to-date and to be able to act on-the-fly. This has absolutely hammered home the need for field teams to be using a Customer Relationship Management system.

CRM’s have come a long way since their original role of facilitating customer communications to better manage relationships between trading entities. CRM technology has inevitably improved to meet the needs of an ever more digitally-connected, global, corporate business world.

A good CRM can automate time-consuming jobs such as price quoting, order placements, sales invoicing, stock management, objectives, budgets and real-time reports. It will integrate seamlessly with a company’s accounting system. 

A key consideration for any SME planning the move to a CRM is: do any Customer Relationship Management solutions cater specifically to my industry?

Source: Supplied.

The advantage of using a specialised application built with your particular operational requirements in mind is becoming a no-brainer for many companies.

A system that’s backed by people who understand your market in Australia will be easier to use, will ensure lower costs and a greater ROI.

A system that talks your language and which doesn’t include unnecessary features will streamline the CRM interface and reduce the learning curve for team members.

Opmetrix CRM Australia, based in Sydney , is one of the few CRM systems that caters specifically for field teams. A key feature of Opmetrix’s CRM system is its Live-Tracking, a real-time monitoring of activity and field team movements. Live-tracking can help plan out the most efficient calling routes for field team members and it gives a view of the time spent and activities actioned, with each customer.

Opmetrix’s platform shows product placement on shelf, promotional merchandising and competitor activity. Stocking and out of stock issues, from a mobile or tablet, gives managers and their field teams the ability to respond instantly to customer issues keeping them well ahead of the game. 

Opmetrix’s Power BI feature allows users to share insights and data with customers via Opmetrix. This specialised CRM delivers a new standard of professionalism and representation that gives businesses a distinct, competitive advantage.

The digital platform automates transactional processes and hugely reduces admin time and costs. Field reps are freed up to do what they do best – to work as a team with their customers to win more sales and gain growth opportunities. 

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  • Unlimited access to news,insights and opinions
  • Quarterly and weekely magazines
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  • Exclusive masterclass access.Part of Retail Week 2021