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How Cartier took clienteling ‘to a whole new level’

Building consumer confidence and maintaining a high level of personalised service for discerning clients can be hard to pull off online, but according to one of the executives at French luxury house Cartier, they were able to do just that. Thomas David, Cartier director for International Digital Operations, said the focus of a luxury business is always its boutiques or physical stores where they can service their clients and create an environment that is welcoming and unique to each customer, bu