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Frontline managers don’t feel valued by their business, and Covid has made it worse

It’s fair to say the Covid-19 pandemic has taught every part of the retail industry a lesson, and, for many businesses, the key lesson is ensuring staff feel as if their business has their back. Unfortunately, retail may not be a shining example in this space. Recent research from Facebook revealed that over half of frontline and shopfloor managers feel as though they aren’t recognised within their businesses. As physical retail in Melbourne begins the process of reopening, and we collective