Family-run retailers must get ready for the Great Wealth Transfer. Here’s how

an image of the back of a man sitting at a conference table with the sun shining through the window
The Great Wealth Transfer is a time to protect brand equity. Unsplash
The Great Wealth Transfer is well under way, as baby boomers around the world retire or die, handing over their life’s work. For some, it means passing the reins to the next generation; for others, preparing for a sale to fund retirement. Either way, trillions of dollars in assets are shifting hands, reshaping the global economy in the process. For family-run retailers, the Great Wealth Transfer is more than just a financial event – it’s a time to protect brand equity built over decades an

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