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Deciem calls for calm with community-driven approach to Black Friday

Global beauty brand Deciem is taking a more sustainable approach to the Black Friday sales period this year, instead offering customers savings throughout the entire month of November, alongside educational resources in a bid to prevent frenzied purchasing and overconsumption. Dubbed Slowvember, the campaign invites customers to take it easy by partaking in relaxing art and music experiences both online and in-store, and avail of personalised shopping services in order to make informed and consi