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Can at-home beauty services survive beyond the pandemic?

home hair colour
At home hair colouring is advancing beyond store-bought products. Image: Supplied.
Consumers globally were quick to jump on the trend for DIY beauty products during Covid-19 lockdowns, but many businesses are hopeful that demand for at-home beauty is here to stay.   Nielsen reported increased sales of hair dye and hair clippers by 23 and 166 per cent, respectively, in the US during the first week of April 2020 versus the year prior, while in the United Kingdom, online sales of prestige-brand nail polish has seen double-digit growth every week since lockdown began in