Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • Exclusive Masterclass access. Part of Retail Week 2021

Beyond gender: How Lego’s push for ‘inclusive play’ reflects social change

Last Monday, on International Day of the Girl, the Lego Group announced a commitment to removing harmful gender stereotypes from all of its products and marketing going forward.  The Danish toy-maker said it will work closely with the Geena Davis Institute on Gender in Media and UNICEF as it seeks to promote more inclusive play, starting with its latest campaign ‘Ready for Girls’, which celebrates girls who rebuild the world through creative problem solving.  “The benefits of cre