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Adairs’ e-commerce makes up almost half of all sales so far in FY21

Homewares retailer Adairs has seen like-for-like sales across its physical channel grow 17 per cent in the first 17 weeks of FY21, while online sales have more than doubled – up 134 per cent.

The increased online sales represented 41 per cent of total sales for the period, compared to 17 per cent during the same 17 weeks of last year.

“I’m pleased that the momentum seen in the second half of FY20 has continued into FY21,” said Adairs CEO and managing director Mark Ronan.

“We continue to see our customers invest more in the comfort of their homes, where many are spending more time working and studying.

“Under challenging circumstances, our team has delivered a great product range, with all categories performing well. This has been supported by team members across the business working collectively to enable customers to shop via their preferred channel in a safe manner over this period.”

The business’ gross margins are well above prior years’ levels as well, up 600bps than the same period of FY20. Management does expect these margin levels to moderate as more and more restrictions are eased on customers, and more options for spending emerge.

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