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Vikki Weston

From the author

How to grow a brand customers fall in love with

Lessons from a discount department store.

Making a statement – lessons from a graffiti artist

Exploring the extremes allows us to open up our mind to the possibilities.

What we can learn from Siri and Alexa

Why are all the major tech companies - Apple, Google, Microsoft, and Amazon - pouring an incredible amount of resources...

Understanding the conscious consumer

"Consumers don’t just want to buy stuff; they want to wear stuff that represents their values".

John Lewis’ secret to winning at Christmas

So what lessons can we learn from John Lewis to bring our retail businesses Christmas success?

Listening to the man

Retail Doctor Group looks at how a subscription model is paying off for a start-up.