Russell Lamb co-founded Ecodownunder in 1997 to bring naturally better bed and bath products into Australian homes. At a time when synthetic textiles manufactured offshore were booming, finding organic and eco products was challenging and led to pioneering product development in Australia and overseas. From 17 stores in NSW a few years ago, Ecodownunder switched its focus and now has four stores in Sydney, and a growing online business. In this rapidly changing environment, Russell’s training as a chartered accountant with experience importing, wholesaling and retailing, has ensured Ecodownunder has continued to put customers’ desires for beautiful products that are affordable, first.