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Nicole Kirichanskaya

Nicole is features and premium editor at Inside Retail US.

More from Author

The return of Sephoria and what it means for the future of beauty festivals

From athleisure to custom suiting: here’s what is driving the menswear boom

How sexual wellness brand Unbound Babes uses humour to set itself apart

As more jewellery brands embrace lab-grown diamonds, some fear oversupply

How wellness culture and Covid created a multibillion-dollar candle market

What Forever 21 CEO Winnie Park thinks about the Gen Z consumer

Why high-low brand collaborations continue to resonate with consumers

StockX COO on the importance of fast shipping to improve CX, drive growth

Will Birkenstock put its best foot forward after IPO? 

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“Platform for change”: Coachtopia boss talks circular design and pop-ups 

Tips from a travel retail expert on tapping into passenger demand

From crossbody bags to sneakers: gender-neutral fashion is here to stay

All treats, no tricks: US retailers prepare for biggest ‘spooky season’ yet

Can an antacid brand be cool? US startup Wonderbelly is banking on it

Pumpkin spice latte season is here. But is the cult drink’s popularity waning?

How Gen Z’s love for thrifting got fashion brands to finally embrace resale

How the beauty and sexual wellness industries became so intertwined

Why the “stars are aligning” for a successful return of Marc Jacobs Beauty

Sustainable athleisure is big business, but rising costs pose a challenge

Can Gen Z intimates brand Parade maintain its cult status post-acquisition?