Marketplacer was established in 2012 by Melbourne digital entrepreneurs and childhood friends, Jason Wyatt and Sam Salter. Marketplacer is the evolution of Jason and Sam’s first business, Bike Exchange, which they established in 2007 and which has grown into a global business success story, existing in nine countries and attracting attracts millions of sellers and buyers for everything bike related. In 2012, BikeExchange was awarded the Telstra Business of the Year, and in 2013 Jason and Sam were named EY Entrepreneurs of the Year.