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Independent retailers have greater resilience than they’re often given credit for – and some advantages, writes Jon Bird.
This year marks the 50th anniversary of the space age Jetsons animated sitcom. Jon Bird reflects on retailing in a what is now the Jetsons era.
Jon Bird predicts 2012 will bring change at a faster rate than ever before as consumers’ attention spans shrink…
Jon Bird asks if Australia has got the Holiday Selling Season back-to-front.
Can an ad asking consumers not to buy make them want to buy even more? asks Jon Bird.
Jon Bird observes the tug-of-war between price-promotional and feel-good advertising in the Christmas lead-up.
Get customers to relax in your store, writes Jon Bird, and they’ll spend more.
All retailers make mistakes. Jon Bird explains it’s the putting right that counts.
Branding lessons from Qantas: Jon Bird describes an “act of betrayal” from a brand he loved.
Jon Bird explains why it’s so crucial for retailers to move customers up the ‘loyalty ladder’.
Jon Bird asks: are these the worst of times, or the best of times?
Jon Bird feels a sense of de ja vu over predictions of the death of the mall as we know it…
Jon Bird writes there’s a danger in challenging times of forgetting about whether your customers truly love your offer…
The era of conspicuous consumption is out of date. Jon Bird takes a look at what people are spending on.
Australian retailers need to throw the old rule book out the window in order to survive, says Jon Bird.
Arrogance or ignorance? Jon Bird asks what is driving Australian retail’s digital “disgrace”.
Can the ‘Treasure Hunt’ stem the flow of retailing’s red ink, asks Jon Bird.
Jon Bird finds enormous contrast in Melbourne: winning retailers and those on struggle street.
Are shoppers lacking confidence or just plain bored asks Jon Bird.
Can Apple save the department store?
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