About the author

Jon Bird


From lion hunters to cool hunters

Jon Bird takes advantage of his new home in New York, visiting the latest Warby Parker store to get the 411.

A 3 D holiday season

Jon Bird takes a closer look at holiday events on the retail calendar around the world.

Will Aussie retail be “rooned”?

Jon Bird discovers some retail gold nestled in the holiday town of Noosa.

Retail rocked the Super Bowl

Out of all the Super Bowl ads, two that stood out were for retailers, writes Jon Bird.

Removing the seams from retail

Jon Bird looks at the technologies removing the ‘seams’ from retail in 2014.

What’s next: Retail 5 years in the future

In his final column for 2013, Jon Bird takes a guess at the future of retail in five years time.

The death of discounting and other dumb predictions

Jon Bird looks back at some of the retail premonitions he’s made over the years and checks in on their progress.

Christmas balls or balls up?

Jon Bird takes a look at the best Christmas retail commercials of 2014.

Shift gear with sharp ideas

Jon Bird looks at two innovative retail concepts from New Zealand.

Connecting the data dots

Jon Bird looks at the impact data and analytics will have on the retail world in the future.

A remote control for the retail store

The smartphone is fast becoming a remote control for bricks and mortar retail, says Jon Bird.

A digital Christmas? Bah hashtag!

Christmas is on the way and Jon Bird is considering how digital retail will fit in.

Developing digital DNA

Jon Bird takes readers back to the ‘new’ retail technology of the good old days.

The new Steve Jobs?

Jon Bird takes a closer look at Angela Ahrendts’ appointment to Apple Retail.

Path 2 Plane

The $2 billion renovation of LAX has turned a dreaded encounter into an revelatory experience, writes Jon Bird.

The trend to conscious capitalism

Jon Bird exlores the latest trend in US retail – care more, take less, give back.

The sexiest job in retail

Jon Bird reveals the hottest job in retail right now – and it’s not what you expect.

Changing brandscape & robot retail

Jon Bird takes a look at our favourite brands in 2013 compared to 20 years ago.

A burning impression

A great brand makes a burning impression in the mind of a customer, but leaves more than just a neutral mark, says Jon Bird.

The path to purchase reimagined

Shoppers have moved past a linear trajectory to a game of pinball, writes Jon Bird.


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