User Image

Heather McIlvaine

Heather McIlvaine is the managing editor of features and premium at Inside Retail. In her nearly four years writing for Inside Retail, Heather has traveled to Shenzhen to cover the epic Chinese shopping event Single’s Day, doggedly reported the details of Amazon's launch in Australia, toured the biggest office supplies store in the world to understand the future of physical retail, dissected the 'Instagram aesthetic' with three brands that embody the look and followed the local fashion industry's pivot to making PPE during Covid-19. An LA-native who now lives in Melbourne (via Munich), she could happily survive on a diet of good tacos, coffee and beer and welcomes local recommendations for all three. An LA-native who now lives in Melbourne (via Munich), she could happily survive on a diet of good tacos, coffee and beer and welcomes local recommendations for all three.

More from Author

Fashion label Nude Lucy goes DTC: Inside the brand’s new strategy

‘The next big disruptor’: Why the ARA is urging action on climate change

How Acmé de la Vie is riding the Korean wave around the world

The future is now: Welcome to the world of Cadillac House in Shanghai

‘Too little, too late’: Dangerfield’s plus-size debacle a lesson for brands

How dining pop-up QV Club is bringing a taste of la dolce vita to the CBD

‘Start of a new era’: The Daily Edited boss Tania Liu turns the page on 2021

Why All Shades Matter wants to be known as a brand for people of colour

Same product, new name: Inside Mon Purse’s relaunch strategy

The lowdown on Central Group – reported new owner of Selfridges

First Bottega Veneta, then Lush. Why brands are quitting social media

Why Vinomofo is looking beyond wine sales for future growth

Alert but not alarmed: Retail experts react to Omicron

‘We were on a knife’s edge’: Greenlit Brands’ Michael Ford talks turnaround

Byron Bay streetwear brand Afends unveils new concept store in Melbourne

How Jo Mercer aims to revive Australian manufacturing

‘Not enough to stop paid advertising’: Inside Lush’s decision to quit social

How activewear brand LSKD did a month’s worth of orders in 24 hours

Q&A: Subtype GM Liam Robson on immersive stores and the future of sneakers

How Flora & Fauna is keeping unwanted toys out of landfill