Graham Jones is Sales Director for Australia and New Zealand at Centric Software. He has over 20 years of industry experience including over 15 years working within Retail Implemented Systems. Now at Centric Software, Graham is responsible for supporting businesses with their digital transformation strategy using Centric’s modern, cloud-based Product Lifecycle Management (PLM) solutions. In today’s fast-paced, consumer-driven market, Graham is passionate about helping companies to stay competitive, collaborate more efficiently, reduce costs and bring more innovative products to market, faster. Centric PLMTM is trusted by 450+ companies, comprising 2000+ brands including P.E Nation, Camilla, Best & Less, Louis Vuitton, Calvin Klein, Mango and Under Armour. Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor and consumer goods including cosmetics, beauty, food and beverage. Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016, 2018 and 2021.