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Ashley Dudarenok

Ashley Dudarenok is an entrepreneur, professional speaker, and vlogger. She is the founder of several startups, including social media agency Alarice and resources platform ChoZan. She runs the world's largest vlog about China market, consumers and social media on YouTube.

From the author

Analysis: Inside China’s ever-growing ‘he’ economy

As times change, the behaviour of male shoppers is changing and how they’re spending isn’t the same as 10 years ago or e...

The rise of new beauty realities in China

Growing consumer interest in homegrown brands, male grooming and medical intervention is driving rapid growth in China’s...