One quarter of Australians will celebrate Halloween this year, with expenditure expected to hit $430 million, according to research commissioned by the Australian Retailers Association (ARA). The study was conducted in collaboration with ARA and Roy Morgan, an independent Melbourne-based social and political market research firm. According to the survey, Australians expect to spend an average of $86 per person this Halloween. The ARA says 88 per cent of Australians who celebrate Halloween antici
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